How to Sell your Property for the Best Price
By using a proven process and system developed over 20 years of experience working with the Best Real Estate Agents Narrabeen
Hi, I am Grant Matterson, a Licensed Real Estate Agent, Accredited Auctioneer and Rate My Agents number one reviewed agent in Narrabeen.
My two passions in life are my community and the lifestyle it presents to me; the other is Real Estate. For instance, when I am not at work, you can either find me on the water or in the water.
I have a saying “Only a local knows the true value of a property” and “Only an expert knows the right strategy to achieve this.”
The proven process and systems I have developed over the years have enabled me to become and stay No. 1 in my area. Including taking advantage of the latest modern strategies and tools now available.
In order to get the best possible outcome, I focus on four main areas vital to any sales campaign. These are Presentation, Promotion, a Price Strategy and a cutting-edge Process. All four, when done well, lead to elevating both the positioning of your home and ultimately the highest sales price.
As part of continually working to serve the needs of my vendors, I also pioneered the “Transparent For-Sale System”. A digital system that enables buyers to compete openly to secure a property. Vendors are then able to witness every offer, at every moment. Keeping everyone informed and achieving market breaking sales prices without going to auction.
Selling your home or investment property doesn’t need to be hard or stressful. Having served my community for over 40 years, I pride myself on combining a genuine passion for service with market-leading results.
How to Sell your Property for the Best Price
What to expect
To ensure the sale of your home is an enjoyable and rewarding experience, here’s what you can expect from us once your home is on the market.
Scheduled inspections are a vital part of your sale process. They can make or break a buyer’s decision.
To ensure the security of your home and to adequately service the buyers, there will be Grant present at each scheduled inspection. During the inspection, we make a point of speaking with each buyer as to why your home is a good match for their requirements and why they should be prepared to pay a premium to own it.
We will be in constant communication with you at every stage of your campaign. After every private inspection and open house, we will phone you to report on attendance, contracts requested, repeat visits and buyer thoughts.
Each week we will email a written report of all the information that you need to know and detailing potential buyer thoughts on the property and its value. We will also organise strategic meetings for accurate market updates.
Our aim is to encourage as many qualified buyers to inspect your home. All enquires, whether by phone or email, are attended to and answered immediately.
During the marketing, offers are welcomed unless you instruct us otherwise. When an offer is submitted, we discuss it with you ensuring that you have every opportunity to sell at a premium price. Should we secure a buyer who is ready, willing and able to buy your home, we will provide them with a contract for sale and have them complete the document and provide a 10% deposit cheque.
FOR SALE NEGOTIATIONS OR AUCTION DAY OR TRANSPARENT SALE SYSTEM LEAD UP
We constantly stay in touch with interested buyers to monitor your options. Leading up to auction day/ Transparent Sale System, we will have a detailed strategy to ensure everything goes smoothly to reduce any anxiety you might experience.
Staging the property
In an ever increasingly competitive property market, the presentation of your home is a crucial part of your marketing campaign.
The game plan
The value of a property is always hard to assess. The final sale price can fluctuate greatly depending on the current market trends and the level of motivation of buyers generated during the sale process.
Our experience shows the best outcomes are achieved through a considered approach that creates maximum buyer interest. e custom design each marketing campaign to create a strong competitive environment to guarantee you the highest possible price.
Auction or Transparent Sale System
Selling by Auction or the Transparent Sales System is a fast and highly efficient method to achieve a premium price for your property. It also gives you much greater control over the selling process, which ensures you retain greater peace of mind.
A more subtle approach, the private sale involves quoting a predetermined asking price at the commencement of marketing. This price usually allows for a degree of negotiation. This method of sale, if handled correctly, can be highly successful. You may consider this method suitable if you are not in a hurry to sell and are prepared to wait until a buyer comes along willing to pay the asking price.
Expressions of Interest
A more recent marketing initiative, Expressions of Interest has largely replaced sale by tender as an alternative to auction properties that benefit from private sale negotiation rather than by auction. Like an auction, the process involves marketing your home without an asking price and with a prescribed closure date by which all interested buyers must register their interest. Private sale negotiations then take place where each of the parties tries to achieve a successful outcome. This method avoids the risk of incorrect pricing as well as obtaining genuine buyer feedback as to the likely value of the property. It’s a more discreet method of sale and is ideal for special properties or high profile vendors. However, there is a reduced sense of urgency due to the lack of competition and most offers are conditional and subject to considerable negotiation prior to achieving a sale. The marketing concept for this strategy is similar to that of Auction except that both you and the purchaser can achieve a sale without the loss of confidentiality associated with the auction.
We base our market estimate on solid facts.
For most people, selling their home is the largest financial transaction of their life and the difference between a good price and a great price is everything.
We aim to determine an accurate value based not only on the sale of local homes, extensive market knowledge, experience and an understanding of buying trends but by being upfront and honest. We also take into account the location, views and presentation of your property.
Marketing like a celebrity
It’s essential that all marketing for your home is professionally presented and pitched correctly to attract the maximum number of potential purchasers.
Your marketing campaign begins with a visit from our highly experienced and professional production team. The photographer will work to capture high-quality images, depicting the best features of your home while a talented scribe will ensure all advertising material provides an accurate and compelling description. The floor planner computer generates a floor plan to be included in the marketing material. Using a professional designer, advertising material is created specifically for each of the marketing mediums for your campaign.
All marketing costs are charged separately to the selling fee in order to offer you discretion in the formulation of your marketing campaign.
We believe the following proposed campaign will not only reach your target market but will also give your home unrivalled coverage.
We are a team supporting you
Nobody knows the
Northern Beaches better.
* 10 offices
* 175 dedicated people
* 91 years
* 3,207 properties under management and growing
* 2,123 homes sold in the last year and counting
When you select LJ Hooker Agents, our commitment to a successful sale of your home is guaranteed.
We are happy to arrive at a mutually agreed fee. This can be either a fixed percentage of the selling price or an incentive-based fee.
This fee includes but is not limited to the following services
- Preparation and implementation of a custom-designed marketing campaign
- Project management of any proposed works
- Preparation and placement of media advertising by our marketing department
- Servicing and handling of all enquiries
- Attending all private appointment and open house inspections
- Organising and attending building and pest inspections
- Negotiating with all interested buyers
- Handling the exchange of contracts
At the heart of every successful sale is the ability to secure the highest price and the best terms on your behalf. Our negotiation strategies and methods ensure that we deliver the outcomes to you.
Thank you again and we look forward to assisting you in the future.
Get a Free Market Estimate of your Home Value
Enter your details and I will call you and guide you on the best way to present your home. I will immediately send you a ‘Maintain and prepare your property for profit’ eBook so you can maximise the value of your home when you sell.